Does ‘selling’ still work? The old hippy in us could argue (do hippies argue?) that all videos are promoting something but we think we all know generally what we mean by Promotional Video so lets not bore each other with a definition.
Video as a promotional tool
- Here's one of the areas video really comes into it's own and can be hugely effective. Video is very good at getting a few key messages across in a short space of time but, at the same time, can control the mood, atmosphere, attitude, personality, pace and accuracy of those messages to really impress those it's intended for. In the world of the ever maturing online audience the enduring format of the 30second TV commercial is still very much alive. Online has it's own versions but the format is still pretty much the same and is down to the fact that video - moving images and sound - still has the most capacity to capture the imagination and get someone excited about something, that 30 seconds ago, they didn't even know about.
Don't catch a virus
- One thing we would like to address here is the holy grail of 'viral' video. If you see a company claiming to make 'viral videos' you might want to give this some thought. Whilst acknowledging that a video going 'viral' could generate incredible exposure for your brand/product/service, in our view, you cannot 'make' a viral video. A video becomes 'viral' because millions of people decide to share it, not because it has 'viral' designed into it. It's like saying 'I'm going to write a number one hit'. You can write a song and hope enough people buy it, but that happens after you've written it, not in the writing process.