NC3Rs Crack It

NC3Rs is an organisation that accepts that essential testing on animals enables extraordinary medical gains but works to ensure it is kept to an absolute minimum. This is a sensitive area of course, and they chose Knuckle to make a series of videos to promote their ‘CrackIt’ initiative which challenges people to come up with new solutions that get results while reducing, or completely overcoming, the need to use animals. Interviews with leading figures from industry and academia and some animated graphics, explain who the challenges are for, how they work and how to get involved.


Project Details

ShootingChris Roberts

EditingChris Roberts

Motion GraphicsDave Chapman